Helena Christensen stars in new fashion campaign amid return of the 'original supermodels'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The 40-year-old might be older than most of her fellow fashion models but she is still going strong: after her recent gigs for lingerie label Agent Provocateur and Tommy Hilfiger bags, her new campaign for Swedish hipster label Odd Molly has just been released.
Pictures released this week show the Danish supermodel posing in the streets of Stockholm and in a studio, wearing clothes from the brand's fall/winter collection: skirts and cardigans in Odd Molly's signature patterns, as well as 'destroyed' jeans, little tops and the label's sleep- and underwear. The collection comes with various romantic accessories such as lace tights and umbrellas, and bows and ruffles accentuate many of the items.
The label's choice of going for a more mature model reflects an ongoing trend of more and more designers opting for the 'original supermodels' from the 1980s and 90s. Jerry Hall was previously tapped for Chanel's bag campaign, and Claudia Schiffer as well as Naomi Campbell and Christy Turlington have recently fronted Yves Saint Laurent's 'Manifesto' ads.
Odd Molly previously announced the launches of a skincare and a men's wear range.
Site: oddmolly.com
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments