Diane Kruger new face of beauty brand -- because she's worth it
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.German actress Diane Kruger has just been signed to beauty giant L'Oréal amid a trend of Hollywood stars representing leading beauty brands.
The move comes after a series of announcements including Lancôme signing Julia Roberts and Helena Rubinstein tapping Demi Moore as the faces for their beauty ads.
L'Oréal previously appointed Slumdog Millionaire star Freida Pinto as one of its global brand ambassadors, an evident move towards more ethnic diversity.
Kruger was quoted as saying: "[...]I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart."
However, L'Oréal has been under attack recently for allegedly digitally 'bleaching' the skin of its spokesmodels, including Pinto and singer Beyoncé.
The brand has been at the forefront of hiring actresses for major beauty campaigns, with Kruger joining the ranks of Penelope Cruz and Eva Longoria Parker, to name a few. The German actress will represent L'Oréal's haircare, hair color and make-up, in particular the brand's latest foundation Mat'Morphose.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments