Christina Ricci stars in Donna Karan short as fashion film trend continues through 2010
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Hollywood actress Christina Ricci stars in a new short film called Four Play, inspired by the "versatility" of Donna Karan's Eldrigde bag.
Directed by Sting's son Jake Sumner, the film shows Ricci portraying four different personalities (the 'Dreamer,' 'Expressionist,' 'Paramour,' and 'Voyeur') that meet in the end.
"I didn't want it to feel like advertising," Sumner said. "I wanted it to feel like something that could be viewed in itself, but using the aesthetic of Donna Karan. There's a thin line between very unsubtle advertising and doing something that stands alone and has its integrity."
Karan's move comes after a long series of artistic short films replacing classic fashion ads in 2009, a trend that is set to stay through 2010: following the news that surrealist filmmaker David Lynch shot the new 'chapter' to the 'Lady Dior' commercial starring Marion Cotillard; the French fashion house also launched a new series of online short films to accompany its 'New Lock' bag.
Dior competitor Chanel is considered to have started the trend with its Baz Luhrmann-directed commercial for the 2005 'No. 5' fragrance ad, starring Hollywood actress Nicole Kidman, and is rumored to have tapped Martin Scorsese for its 'No. 5' follow-up.
Labels as diverse as Vanessa Bruno, Victoria Beckham, and Victoria's Secret all hired movie directors for their short films this year.
The element of different personalities in Four Play has also been popular in recent advertising, with Dolce & Gabbana basing their new 'Anthology' fragrances on the concept, for instance.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments