Chanel launches online retail with Net-a-porter.com
Products from the luxury design house are for the first time available to purchase online.
Your support helps us to tell the story
In my reporting on women's reproductive rights, I've witnessed the critical role that independent journalism plays in protecting freedoms and informing the public.
Your support allows us to keep these vital issues in the spotlight. Without your help, we wouldn't be able to fight for truth and justice.
Every contribution ensures that we can continue to report on the stories that impact lives
Kelly Rissman
US News Reporter
Good news for Chanel fans, you can now shop online for a fix of the iconic fashion brand.
For the first time Chanel has entered the world of ecommerce in partnership with luxury online retailer net-a-porter.com.
Chanel clothing and accessories have historically never been available to buy online. In 2012 Chanel CEO Bruno Pavlovsky explained the policy to Business of Fashion:
"To be able to wear Chanel clothes, you need to try them on. You need to be in the fitting room. You need to have a tailor who alters the clothes to fit exactly to your body. I think it’s part of Chanel. It’s more than just our service. It’s part of our differentiation to have ready-to-wear that is perfect for our customers."
But that's old news, as the brand has taken the first step into online retail with Coco Crush, a new fine jewellery collection which will be available to buy online from next week.
The range is made up of five rings and a cuff all feature the signature Chanel quilting design in 18 karat white and yellow gold.
"We are thrilled that Chanel has decided to work with Net-a-porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first ever fine jewelry ecommerce project." Commented Alison Loehnis, President of Net-a-porter.com.
But the pieces don't come cheap with prices starting at £1,400 and going up to £13,500.
Available from April 15th, net-a-porter.com
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments