2016 Pirelli Calendar revamp gets rid of models and will celebrate the world's coolest women
The groundbreaking calendar will star the likes of Serena Williams, Patti Smith and Yoko Ono.
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Your support makes all the difference.The Pirelli Calendar or The Cal, as it is more commonly referred to is famous for its racy images of the world's most famous supermodels shot by legendary fashion photographers.
The 2016 version however, is set to look a little different and in a teaser video shared by Pirelli yesterday, the tyre company described it as a 'radical and inspirational departure from previous years.'
Shot by Annie Leibowitz, next years calendar will be a celebration of the world's coolest women, moving away from it's sexy reputation.
Enjoy a taste of the upcoming 2016 #PirelliCalendar. See anyone you know? #TheCal #ComingSoon https://t.co/unmyVQCmtG
— Pirelli (@Pirelli) September 23, 2015 Other participants include singer Patti Smith, writer Tavi Gevinson and Yoko Ono.
The new direction is welcome news with critics slamming the yearly calendar as an outdated notion and anti-feminist in its portrayal of women.
Last years version was one of the raciest to date, shot by Steven Meisel with a fetish theme. It starred a role call of supermodels including the likes of Gigi Hadid, Candice Huffine, Isabeli Fontana, Adriana Lima.
The full calendar is set to be released next month.
READ MORE: 2015 Pirelli Calendar features its first ever plus size model
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