New lingerie collection from Ashley Graham is something to get excited about
Bras for the bigger-busted can be beautiful too, thanks to a new line
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Your support makes all the difference.Bra buying can be a painful experience – both physically and emotionally, and for fuller-figured women the limited options can make the ordeal even more frustrating. That’s why a new brand of lingerie that promises support without resembling scaffolding, in sizes from 36E to 44E, is something to get excited about.
“I felt there was a lack of excitement and sex appeal in the lingerie department for large-busted women,” says Ashley Graham. And she should know, as one of the most successful plus-size models of the moment, she’s done her fair share of lingerie ads, including one for Lane Bryant which was deemed unsuitable for transmission before the watershed.
“The main difficulty has been ensuring the perfect fit; I’ve suffered in the past with ill-fitting bras and visible panty lines,” she explains. She worked on these problems with Canadian plus-size retailer Addition Elle. Sold exclusively in the UK by plus-size retailer Navabi, the range is sexy and sophisticated, thanks to a palette of pearl white and black, and a classic old Hollywood glamour across eight bra and brief sets, a baby-doll and a chemise.
“We loved the style aesthetic,” says Miriam Lahage, strategic advisor to Navabi.
“It’s sophisticated while still being feminine, with delightful details such as mixing pearls, satin and lace. Ashley clearly had our customer in mind as she designed the line to really complete her wardrobe and find inner confidence; there’s a simple black lace bra that offers the perfect mix of support and sensuality.”
“Sexy is a state of mind,” adds Graham. “I drew on my experiences to create pieces that work on the body and are as comfortable and supportive to wear as they are beautiful.”
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