Love Island: The five biggest fashion influencers from this year’s series revealed

Love Island might be fundamentally about romance, as its namesake suggests, but ITV2’s popular reality show has also thrust its stars into the sartorial spotlight, with this year’s contestants already being hailed as bona fide fashion influencers.

Global fashion search platform Lyst has been analysing emerging trends for the duration of the series, observing a spike in demand for lookalike products as seen on the Islanders throughout.

Lyst has compiled a report based on search traffic, identifying five contestants as the “biggest fashion influencers” in the villa due to online demand for their outfits and the impact their looks have had on sales and pageviews.

Coming in at first place is Georgia Steel, who Lyst have credited for bolstering demand for hoop earrings and thong swimwear.

However, the 20-year-old’s most-wanted look from the show was a navy tie front kimono sleeve playsuit by Missguided, who sponsor the show.

Megan Barton Hanson came in second place thanks to her white crochet jumper, also from Missguided, which was searched for more than 8,000 times in the two days after she wore it.

Josh Denzel was ranked as the third most influential, largely due to his impressive jewellery collection, with men’s gold pendants becoming the most-wanted piece of men’s jewellery over the course of the series.

His partner Kazimir Crossley followed-up in fourth place, with Lyst observing a 45 per cent rise in searches for “yellow crinkle bikinis” after she wore one on the programme.

Fifth place was occupied by Laura Anderson, whose pastel yellow denim jacket by Topshop generated an 81 per cent rise in searches for similar items the week after she wore it - it is still sold out.

Lyst also identified a series of key trends that have emerged as a direct result of the Islanders’ outfits:

Thong swimwear

Searches for thong bikinis, as seen on Georgia Steel, Laura Anderson and Megan Barton Hanson, have increased by 68 per cent in the last two months since the show started, with searches up by 41 per cent year on year.

Co-ords

Searches for co-ords, as worn by Dani Dyer and Samira Mighty, have increased by 120 per cent, with denim varieties proving the most sought-after.

Tassel earrings

Since the show started, there have been more than 20,000 searches for tassel earrings in the UK, which have been worn by a number of Islanders, including Laura Anderson and Kaz Crossley.

Silky PJ sets

Worn by Zara Holland and Georgia Steel, searches for silk PJ sets have gone up by 40 per cent in the last eight weeks.

Leopard print

Searches for the avant-garde animal print have risen by 71 per cent since the show started, with Samira Mighty and Rosie Williams both sporting the trend.

Orange

Hailed by Lyst as “the new millennial pink”, the isle of love was awash with orange this season, with searches for summer items in the shade currently up 46 per cent year on year.

Crochet

As worn by Dani Dyer and Georgia Steel, crochet items have surged in surge by 42 per cent since the show started, with Lyst noticing a 29 per cent increase in crochet bikinis.

Hawaiian shirts

As for men’s fashion, searches for Hawaiian shirts - as sported by Alex George, Jack Fowler and Sam Bird - have increased by 55 per cent over the last eight weeks, with female shoppers also searching for men’s floral shirts in smaller sizes.