Keanu Reeves revealed as new face of Saint Laurent in brooding black-and-white campaign
'This is the best thing to happen in fashion'
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Your support makes all the difference.Keanu Reeves has been unveiled as the new face of Saint Laurent.
A trio of images from the new campaign were shared on the French luxury fashion house’s Instagram account on Tuesday and have already gathered more than 100,000 likes each.
Shot in monochrome by photographer David Sims, the 54-year-old actor – who is currently sporting chin-length hair in keeping with his latest role in the upcoming film John Wick Chapter 3 – is captured in a series of dark and brooding images.
In one campaign shot, the Nineties icon is pictured in a close-up shot wearing a pin-striped blazer, simple black button-up shirt and aviator sunglasses, with his hair tied loosely.
Another image features Reeves wearing black jeans, a leather jacket and a polka dot shirt, this time with his hair down and tucked behind one ear.
In the final photograph, Reeves bows his head with his eyes closed wearing a black aviator jacket with a shearling collar.
Fans of The Matrix star have flooded the Instagram posts with comments praising Saint Laurent for selecting Reeves as the face of its new campaign.
“Finally an icon appearing in a YSL ad,” one person wrote.
Another added: “This is the best thing to happen in fashion I mean come on!!!!”
A third commented: “That campaign is so intense. Amazing.”
Others took the opportunity to commend Reeves for his endearing personality, with one person dubbing him “the best man in the world” and another saying he has “a heart of gold”.
In recent years, Reeves has been applauded for his acts of good will including setting up a private foundation which aids children’s hospitals and cancer research.
Videos of the actor helping members of the public have also gone viral on social media.
In 2011, he was captured giving up his seat on the subway to a woman and in March this year he was filmed assisting a number of passengers whose flights had to make an emergency landing.
Reeves succeeds rapper Travis Scott, who was chosen by Saint Laurent’s creative director Anthony Vaccarello to be the face of the brand's spring 2019 men’s collection.
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