Jenny Packham launches budget wedding dress line for David's Bridal

Listen up bargain hunter brides - wedding dress designer Jenny Packham is set to release a budget wedding dress line. 

Emma Akbareian
Wednesday 14 October 2015 08:34 EDT
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Weddings can be expensive business and every penny saved helps; so here's some good news for budget conscious brides looking to get a designer gown but at a snippet of the price.

Bridal designer Jenny Packham is revered in the wedding world, well known for her whimsical gowns, often featuring intricate embroidery, vintage inspired oh and with eye-watering price tags.

Packham has dressed everyone from the Duchess of Cambridge to Angelina Jolie and now thanks to a collaboration with wedding retailer David's Bridal, you'll be able to get in on the action too.

David's Bridal is a well known retailer in the US as something of a one-stop shop for all your bridal needs - from THE gown, to bridesmaids, mother-of-the bride - there's something for everyone and at far more purse friendly prices than your standard bridal shop. In the UK they opened their first store in London's Westfield Stratford 2 years ago.

The store is also well known for its designer collaborations with major names including Vera Wang and Zac Posen all with ranges in store and from Spring 2016 Jenny Packham will join their ranks.

What to expect from the range? There's a collection of 9 bridal gowns all featuring the signature design features of Packham's much-loved dresses. Prices start at £850 and go up to £1,395 - signficantly cheaper than Packham's mainline.

There's also 6 bridesmaid dresses available in 10 colour-ways plus offerings for mother-of-the-bride and flower girls as well as accessories and veils.

"I am passionate about designing bridal and excited by the opportunity to work with David's Bridal. The Wonder by Jenny Packham collection epitomises the grace and glamour I want a bride to feel on her most special day." commented Packham

The collection drops into store from February 2016 davidsbridal.co.uk

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