Company to launch 'indestructible' jeans that will last 50 years
The company aims to combat pollution linked to the fashion industry
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Your support makes all the difference.Finding the perfect pair of jeans can be a euphoric experience but it also comes with the knowledge that one day, those perfectly worn, soft jeans will unavoidably tear from years of use.
But here to answer our fashion prayers, a Kickstarter campaign called Half Century Jeans has announced that they are creating "indestructible" jeans that promise to last at least 50 years - or the repair is free.
The best part? Half Century Jeans, once they are released, will only cost £69 for a half-century of worry-free wear - and you won’t have to compromise on comfort.
According to the Kickstarter page, Half Century Jeans are “as comfortable as your favourite pair of jeans,” with just a few slight tweaks.
Rather than the cotton blend typically used to manufacture jeans, these jeans will rely on “a special hybrid of materials” including Japanese selvedge denim, sourced from Okayama, and Spectra fibres.
Spectra fibres, one of the strongest and lightest fibres available, are 15 times stronger than cable steel and used for activities such as extreme sports climbing, according to their manufacturers.
In a pair of jeans, this means never having to patch a hole that’s formed from your legs rubbing together.
It also means no rips, frays - as the jeans are made from Selvedge denim, which is created through a method of continuous cross-threading that results in strips of fabric with “tightly woven bands.”
The miracle jeans, which feature reinforced belt loops and a triple-reinforced crotch, also happen to be chemical-resistant - meaning they could survive just about anything life could throw your way.
In addition to protecting you from unfortunate ripping incidents, Half Century Jeans wants to combat the excessive pollution linked to the fashion industry and the “fast fashion” mentality with their new jeans.
According to their Kickstarter, the fashion industry is the world’s second most polluting - with 25 per cent of the world’s chemicals used for textile production and 10 per cent of the world’s carbon emissions resulting from the apparel industry.
With jeans that are “built to last your whole life,” and a 50-year guarantee, Half Century Jeans hopes to lead the way towards a future of sustainable fashion.
Currently, the jeans are available for pre-order on the Kickstarter page in exchange for a pledge of £69 or more.
And if “anything happens to your jeans over the next five decades,” Half Century Jeans will replace or repair them for free - and recycle the damaged ones.
It’s finally time to say goodbye to your ripped jeans and hello to the jeans you will wear the rest of your life.
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