Harvey Nichols urges shoppers to 'Avoid Gift Face' this Christmas
Ever had to pretend you a like present? Harvey Nichols calls that ‘Gift Face’
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Fed up of crying over the John Lewis ad? Harvey Nichols has come to the rescue with something a whole lot funnier.
It’s that time of year where festive ads are released in their droves and the latest comes from luxury department store Harvey Nichols.
‘Avoid Gift Face’ is the tagline given to the campaign which shows the forced smiles we are often forced to put on at Christmas when unwrapping a present that isn’t exactly our thing. Too polite to reveal our true feelings we instead resort to putting on a pretend smile – gift face.
The film shows a Christopher Kane clad young woman receiving a series of unwanted gifts from family members on Christmas day.
Harvey Nichols found that 72% of adults admitted to having pulled a gift face and 63% will wear or use their gift just to protect a loved one’s feelings. Only 27% would actually confess their true feelings.
This ad follows the release of Mulberry’s nativity-themed Christmas ad which was released last week.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments