French Connection unveils spring/summer 2018 campaign
We check out the new collection and photoshoot from a brand that’s all grown up
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A brand once renowned for its provocative FCUK branding which tapped into the logo-laden days of the Nineties, French Connection has experienced a coming of age in recent years, and nowhere is that more evident than in its latest collection.
Shot by Hart and Leshkina, a New York-based photography duo with an artistic background, French Connection’s spring/summer 2018 campaign runs with themes of movement and humour to capture both the elegance of the products and the playful mood of the new season.
Here, the pair lend their signature style to a simplistic backdrop, making the most of the vibrant colours and silhouettes in the collection.
With a palette characteristic of warmer months, the range updates traditional, seasonal hues – like crisp white and warm coral – with occasion wear that comfortably incorporates bursts of buttercup yellow and mustard.
Elsewhere, vibrant splashes of red and tonal inky blues work to capture the essence of French Connection’s personality as floral prints intertwine with delicate lace.
A key part of this season’s offering, print is embraced in many ways throughout, from water-coloured flushes to Breton stripes and bohemian blooms.
In terms of product design, femininity meets modernity with belted T-shirt dresses, laser-cut sleeves, high necks and playful, peek-a-boo shirting finished with ruffled trims.
For men, the same focus on pattern lends itself to polka-dot polo shirts and colour-block tees while the spectrum of colour remains fairly subdued.
Aside from the occasional spurt of aqua blue, zip-up track tops, overshirts and simple tees come in an easy-to-wear array of deep navy, khaki green and black.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments