First look: Rihanna stars in new beauty ad

Thursday 03 March 2011 20:00 EST

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The singer has teamed up with skincare brand Nivea for its 100th anniversary celebrations.

The partnership will officially kick off in May when Rihanna starts her world tour, which will be sponsored by Nivea, People magazine reports, but the brand has already released a teaser image of the campaign.

Rihanna has promoted beauty companies before, such as US makeup label CoverGirl.

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First look: Rihanna stars in new beauty ad

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