First look: Missoni for Target

Relaxnews
Wednesday 10 August 2011 19:00 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

After successful design collaborations with the likes of Mulberry, Rodarte, and Zac Posen, US retailer Target is readying the launch of Missoni's collection for September 13.

The lookbook for the 400-piece range, which includes clothes for men, women, girls, and babies as well as dishwear, a blanket, and even a bike, comes courtesy of new Tumblr blog All The Way Up Here, written by model Marina, who also wears the clothes in the campaign.

Having the spokesmodel cover a collection editorially is an innovative way chosen by Target to promote the launch, even though some of Marina's peer-appropriate utterings ("Margherita Maccapani Missoni just sent me some sneak peeks from the Missoni for Target look book. And she said I could share with you, my faithful!") are maybe a bit too transparent.

Have a look at the collection at http://allthewayuphere.tumblr.com.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in