Ellen DeGeneres aims to encourage young girls with a fashion collection for Gap Kids
First look at the TV host's collaboration with the high street giant and the cool kids fronting the campaign
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Your support makes all the difference.Last week Ellen DeGeneres launched her own fashion and lifestyle website, ED, but now Gap Kids has unveiled a collaboration with the American TV personality – and the good news is that the it will be available in the UK too.
GapKidsxED is a capsule collection created for young girls, which aims to be a social movement that encourages girls to embrace their individuality and talents.
Like ED's clothing line, the collaboration is inspired by the 56-year-old comedian's personal style. With prices ranging between £9.95 and £29.95, it features apparel and accessories, and include two key pieces are: a lightning bolt, which represents power; and a speech bubble, which represents word of encouragement.
For the campaign, Gap Kids got together a gang of real-life, inspiring girls, aged between six and 12, including pro-skateboarders, a young entrepreneur, a professional drummer and a nine-year-old engineer of 3D prosthetic hands for children. All six talents posed alongside DeGeneres in the black-and-white photoshoot, showing off their skills; from a cool kid in a beanie holding a skateboard, to young musician shaking her head while playing the drums.
GapKidsxED will be available from 17 August on gap.co.uk and in-store.
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