Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.UK luxury brand Burberry will launch an online bespoke service for trench coats starting early next year.
The announcement was made on November 9 by company executives during the International Herald Tribune's Luxury Conference in London. Chief executive officer Angela Ahrendts said Web users would be able to select the colors and styles of the coats online, as well as add unique detailing like buttons and initials. Chief creative officer Christopher Bailey said there will be almost "12 million options" for customers when it comes to designing the bespoke pieces.
The British apparel and accessories company has invested heavily in its online platforms and digital marketing strategy in the past few years and has quickly risen to become luxury's digital darling. Last month, Burberry crossed a social media threshold when it gained two million fans on Facebook. The brand currently ranks as the seventh most popular fashion brand on Facebook, according to Stylophane, an online-marketing firm tracks a brand's Facebook fan base daily on its Facebook Fashion Index.
In addition to maintaining a sizzling Facebook presence, Burberry also launched a separate website - artofthetrench.com - in fall 2009. Scott Schuman of influential fashion blog The Sartorialist teamed up with Facebook to create a social networking fashion blog centered solely around the iconic Burberry trench coat. Just like on Facebook, visitors can "like" or "leave a comment" or "share" the images.
Fashion companies that already offer online bespoke services include Ralph Lauren, which allows you to customize a Polo shirt, and luxury French house Louis Vuitton, which allows you to add monogram initials onto its Speedy handbag, Keepall travel bag, or Pégase 55 models. Customers can play with color swatches and designs via a Web application on Louis Vuitton's website to visualize how their bag will look. Once the order is placed, it will be sent to a Louis Vuitton workshop where the letters will be hand-painted.
To visit Burberry's Facebook page: http://www.facebook.com/burberry
To visit Burberry's artofthetrench website: http://artofthetrench.com/
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments