Crimped hair is making a comeback thanks to GHD
‘It’s time to look back to the future as hair is all about an overdose of texture this season’
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From poodle perms to monstrous mullets, the Eighties were rarely considered revolutionary in the hairstyle stakes, but there’s one retro style that’s unexpectedly rearing its crinkle-cut head once again – the crimp.
A look that’s attempted to break into the mainstream pretty much every decade since – think Britney and Christina Aguilera circa 2000 – here we are, in 2017, and crimped hair is officially back in vogue.
More relevant than ever, the hairstyle is infiltrating our Insta feeds and the runways with Gucci kickstarting the trend late last year with models flaunting their larger-than-life crimped dos.
Fast forward and the look has really taken off in the fashion world with hair at Marc Jacobs drawing inspiration straight from the 1980s, with fantastically dramatic height, while Adam Selman crimped and gathered his models’ locks into a bun. But, this isn’t a look reserved only for high fashion. Oh no, because GHD – arguably the most influential haircare brand on the planet – is launching its very own crimping tool. Enter, the GHD Contour.
In line with this season’s obsession with texture and 1980s-inspired looks, the brand is introducing the limited edition tool as part of the GHD nocturne collection and will be available for AW17 only.
“Texture and crimping is definitely back, but not as you know it,” says Adam Reed, GHD global ambassador.
“It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable.
“Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture, so I’m thrilled to be involved in creating this new super tool for GHD!”
The Contour, just like the brand’s other tools, will feature advanced ceramic heat technology and multi-dimensional plates that will help you instantly add depth, volume and shape to any look.
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