Coastal grandmother: What is it and how to embrace the aesthetic
Why we all need to live like we’re in a Nancy Meyers movie
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Hot girl summer. It’s a phrase that’s been thrown around in recent years which, at its core, encourages women to look their “hottest” during the summer months. A smart rebranding of toxic diet culture it is not. Instead it encourages women to feel confident in who they are, and hook up with whoever they want in the process.
Sounds great, right? To some, it may. But for me, someone who has never owned a bikini and is getting married at the end of summer, I never quite gelled with the concept. Enter: coastal grandmother.
Like any good trend, the coastal grandmother aesthetic originated on TikTok. The hashtag currently has over 107 million views on the platform, and over 10,000 on Instagram.
But what is the trend and how can you embrace it? Read on for our coastal grandmother guide.
What is the “coastal grandmother” trend?
As explained by TikTok user Lex Nicoleta, who coined the term, coastal grandmother is like a character from a Nancy Meyers movie (think: Diane Keaton in Something’s Gotta Give, and Meryl Streep in It’s Complicated), or celebrities like Ina Garten, Oprah, or Martha Stewart, the latter who has already admitted she doesn’t “identify” with the trend.
It’s all about home cooking, making large salads, warm interiors, living by the coast (preferable, but not essential), and a wardrobe that consists predominantly of white linen.
How to dress like a coastal grandmother
TikTok user Diana Triesit described the vibe as “old white rich lady” and said the younger version is “coastal granddaughter”.
She said the aesthetic was similar to influencer-turned-fashion designer Matilda Djerf’s, with oversized jumpers and wide-legged trousers.
Nicoleta explained in a separate video that there are three elements to dressing like a coastal grandmother: classic, comfortable, and chic.
“Number one is classic. Coastal grandmother is traditional and classic by nature, typically not including a tonne of trendy pieces,” she explained.
She said that number two was “comfortable” as coastal grandmothers are “busy tending to their homes, running errands, and walking on the beach obviously”.
She added of the final element, chic: “Yes, we’re wearing a lot of comfortable pieces, but they are always pulled together with the details. Structured sunglasses, a sweater pulled over the shoulder, beautiful jewellery, and great shoes.”
Even celebrities like Anne Hathaway have embraced the trend. Earlier this year, Hathaway posted an image of herself to Instagram wearing a sun hat, white shirt and cream-hued trousers.
“I have been ready for #coastalgrandmother chic since before TikTok was born. May this moment never end,” Hathaway captioned the image.
How to embrace the coastal grandmother lifestyle
One thing Nicoleta is adamant about is that coastal grandmother is not a trend, but a lifestyle.
“Hobbies include, but aren’t limited to, cooking, hosting, gardening, spending time at the beach, visiting the farmer’s market, and decorating your home to perfection,” the influencer explained in a recent video. “Essentially making your own life feel luxurious,” she added.
She also clarified that you “don’t need to be in the one per cent” to achieve this aesthetic.
“It’s about taking elements of an aspirational lifestyle, and bringing them into your everyday life. It’s a come one, come all situation.”
I, for one, will be taking Nicoleta’s words on board. If you need me, I’ll be making an apple pie from scratch and getting on the next train to Whitstable in my white linen shirt.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments