Burberry appoints English designer Daniel Lee as new chief creative officer

He will replace Riccardo Tisci

Kate Ng
Wednesday 28 September 2022 10:16 EDT
Comments
Harry Styles at Burberry

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Burberry has appointed Daniel Lee as its new chief creative officer, taking over from Riccardo Tisci’s five-year stint.

The English designer is the former creative director of Bottega Veneta and will be joining the British luxury fashion house from Monday 3 October.

Jonathan Akeroyd, chief executive of Burberry, announced Lee’s appointment on Wednesday (28 September), describing him as an “exceptional talent”.

“I am excited about working closely with [Lee] and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams,” he added.

Tisci’s departure comes more than a year after former CEO Marco Gobetti. During his tenure, the Italian designer revived Burberry’s identity among the younger fashion set and reinvented the house logo by adding a T for Thomas to the Burberry B.

Burberry also stopped using fur in its designs under his direction, and ended its policy of burning unsold merchandise in a bid to become more environmentally friendly.

Tisci said he was “incredibly proud” of his time at the brand, adding: “Burberry is a very special place with a magical past and a very promising future.”

Stepping in his shoes is Lee, who said he was “honoured” to be joining Burberry in a statement.

“Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy,” he said.

“I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”

Nicki Minaj and Riccardo Tisci attend The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022
Nicki Minaj and Riccardo Tisci attend The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 (Getty Images for The Met Museum/)

In November 2021, Lee left Bottega Veneta after three-and-a-half years in a surprise exit that was announced as a “mutual agreement”.

The move came as a shock to the fashion world due to the designer’s huge success at the brand.

According to GQ, the Italian fashion house saw revenues increase under Lee’s leadership by 4.8 per cent to €1.2bn (approximately £1.07bn) across 2020, despite it being the most challenging year for the luxury sector since 2008’s recession.

Lee said in a statement at the time: “My time at Bottega Veneta has been an incredible experience. I am grateful to have worked with an exceptional and talented team and I am forever thankful to everyone who was part of creating our vision.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in