Billie Eilish releases sustainable clothing collection at H&M
Materials for clothing in range have been ‘sourced in a more sustainable way’, high street retailer says
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Your support makes all the difference.A new sustainable clothing collection designed by Billie Eilish has dropped online at H&M.
While cementing her place as one of the biggest names in the music industry in recent years, Eilish has also used her platform to speak out on environmental issues.
In September, the 18-year-old explained how she was planning on making her upcoming Where Do We Go? world tour “as green as possible” by banning plastic straws, encouraging fans to bring their own water bottles and having multiple recycle bins placed in each venue.
Now, as part of her latest eco-conscious venture, Eilish has launched a merchandise range sold at high street retailer H&M, featuring clothing that mimics her signature oversized silhouettes.
Every item in the collection has been made using materials that have been “sourced in a more sustainable way”, H&M states in a press release.
The pieces’ designs feature Eilish’s official logos and come in beige, black and neon green colourways.
The collection includes printed T-shirts, bucket hats, a bumbag and oversized sweatshirts.
It is available to purchase worldwide from all H&M stores carrying the Divided concept and online at hm.com.
“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” said Emily Bjorkheim, H&M’s head of design Divided.
“We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
Click through the gallery below to take a look at the range.
3D make-up artist Ines Alpha worked on the collection’s launch campaign, creating mesmerising visuals that have been made into an exclusive Snapchat filter.
“For the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world,” the artist said.
“Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with, [sic]”
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