Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Maybelline New York's younger MNY label is currently being rolled out in Europe, Women's Wear Daily reports.
The label is described by the paper as "lower priced, fast paced and color drenched ... aimed at a generation of young women used to finding out about products through haul videos [clips on YouTube showing what the respective user bought at a store], street fashion and beauty blogs, rather than via magazines and TV shows."
According to WWD, MNY has already been launched in Germany (at DM and Budnikowsky drug stores), Switzerland (Coop, Manor and Loeb), and Austria (DM). Cubus in Norway, Lindex in Sweden and Superdrug in the UK are to follow soon, and a global launch (including in the US) is scheduled for 2011.
MNY won't make use of traditional advertising, but will rely on social media sites instead. Also, there will be no 'real' models involved: products will be exclusively demonstrated in illustrations. Monthly limited editions, shopping by color 'family' and not by product category, and the fact that all products cost under €4 will give competitor brands such as Essence or Eyes Lips Face a run for their money.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments