ASOS launches same-day delivery for impatient shoppers
Say hello to ASOS Instant
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.ASOS is trialling a same-day delivery service, available for a limited time in select London postcodes.
Dubbed ASOS Instant, the new service is available to customers who place their orders before 10am between Sunday and Friday.
The speedy service ensures that your package will be with you that evening, between 6pm and 10pm.
Naturally, this VIP offering doesn't come cheap, adding an additional £12.95 to your order.
Though ASOS Instant is currently only available to 122 London postcodes, the online retailers plan on rolling out the service in other major British cities in the coming months.
“ASOS has a history of innovation - in our use of technology, our trend setting fashion, and in the best-in-class delivery and service propositions we offer our customers,” said Matt Rogers, delivery solutions and returns director at ASOS.
“We are excited about the introduction of ASOS Instant and will continue to explore new options that add convenience and choice for ASOS shoppers.”
ASOS attracts 146 million visitors each month and the new service is likely to put them in better stead alongside competitors, who have adopted similarly fast-fashion initiatives in a bid to appeal to the increasingly changing habits of digital consumers, who want things instantly.
Net-a-Porter offer same-day delivery for orders placed before 2pm in London, New York and Hong Kong.
The luxury online retailers also launched a “you try, we wait” personal shopping service in September, which enables “extremely important customers” (known as EIPs), to try their same-day order clothes on while the delivery courier waits to collect any unwanted items and return them.
Amazon’s version of a similar service is called “Prime Wardrobe,” which gives shoppers the opportunity to order clothes with no upfront charge so they can try them on before committing to a purchase.
'Tis the age of fast fashion indeed.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments