Coronavirus: Anna Wintour creates relief fund for fashion community

‘There is not a simple fix for our industry, I know,’ says magazine editor

Olivia Petter
Wednesday 25 March 2020 05:13 EDT
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(Getty Images)

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Anna Wintour has launched a fund for those affected by coronavirus in the fashion community.

Every year, the American Vogue editor partners with the Council of Fashion Designers of America (CFDA) to create the CFDA/Vogue Fashion Fund, which typically provides support to emerging talents in the industry.

However, due to the ongoing pandemic, Wintour has announced that this year’s fund will be dedicated to helping young designers, seamstresses and manufacturers pay their bills as coronavirus continues to threaten their livelihoods.

Those wishing to benefit from the fund can apply online from 8 April and applicants need not be members of the CFDA.

Writing about the initiative on Vogue.com, Wintour explained: “There are always things one can do in the face of crisis.

“So in that spirit I’m pleased to announce that Vogue and the CFDA have decided to repurpose the CFDA/Vogue Fashion Fund to provide support for those in the fashion community affected by the COVID-19 pandemic.”

Wintour added that to raise awareness of their efforts, Vogue and the CFDA have also created a video series called A Common Thread, which will “tell stories about how American designers and their workers and colleagues are coping, how businesses have been affected, what we all plan to do to move forward.

“These stories will go behind the scenes to show everyone who contributes to this creative, vibrant, and incredibly important industry.”

Those wanting to contribute to the fund can do so online here.

“There is not a simple fix for our industry, I know,” Wintour continued in her announcement.

“The challenges we face are profound. But this fund, I hope, is a step in the right direction, and I’m looking forward to telling you more about it in the days and weeks to come.”

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