Birds Eye launches fragrance for men
'We wanted to treat fans to something special from our iconic Captain,' says frozen food brand
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Frozen food company Birds Eye has launched a new fragrance for men with its iconic mascot, Captain Birdseye, fronting the campaign.
The company might be known for its fish fingers rather than its fragrance offerings, but that hasn’t stopped the brand from taking care over its debut eau du toilette, which carries notes of grapefruit and mandarin.
According to the brand, the fragrance was inspired by the “hypnotic and evocative power of the high seas” and has been created to remind wearers of the “fresh ocean breeze”.
The scent, which has been named AHOY! by Captain Birds Eye comes in a 50ml glass bottle.
Birds Eye is giving away 50 of the limited edition bottles for free in a competition conducted via its Facebook page.
The role of Captain Birds Eye has been played by Riccardo Acerbi, the 56-year-old Italian-born actor, since 2018.
Annalisa Fanali, Birds Eye spokesperson, said: “We know the British public have a soft spot for our Captain; in fact, you could even argue that he reached celebrity status after the unprecedented response to his debut calendar last year.
“So this Christmas, we wanted to treat fans to something special from our iconic Captain, by creating his own signature scent – after all, who doesn’t love the fresh aroma of the ocean?”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments