Beyoncé and Peloton team up to launch workouts in honour of students at historically Black colleges
'Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,' says musician
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Your support makes all the difference.Beyoncé has partnered with at-home fitness company Peloton to launch a series of themed workouts in honour of Homecoming season, an annual celebration for students at Historically Black Colleges and Universities (HBCUs).
HBCUs are higher education establishments in the US that were created before the Civil Rights Act of 1964 as a way of primarily serving the African-American community.
Due to the coronavirus pandemic, the majority of traditional Homecoming celebrations have been virtual this year.
In a bid to add something to the schedule, Beyoncé and Peloton have create a series of themed workouts across multiple fitness categories, including spinning, running, and yoga.
According to Peloton, Beyoncé is the most requested artist among its 3.6 million members.
As part of the collaboration, which is set to last for several years, Peloton and Beyoncé are also gifting two-year Peloton Digital memberships to students at 10 HBCUs.
These include Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, SpelmanCollege, Texas Southern University, and Wilberforce University.
The content will be available to anyone via the Peloton App, which can be downloaded for free for a 30-day trial period, and anyone with a Peloton bike or tread.
In the UK, a Peloton bike can be bought either through one payment of £1,750, or through a series of monthly instalments at £45 per month for 39 months.
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," commented Beyoncé.
"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.
"I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."
Peloton's head of music, Gwen Bethel Riley, added: "Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community.
"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love."
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