Yell rebrands itself as Hibu, as it announces loss
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Yellow Pages owner Yell yesterday surprised the City by announcing that it is renaming itself Hibu, even as it crashed to a pre-tax loss of £1.42bn and warned of a "higher risk" it could breach covenants on its bank debt. Chief executive Mike Pocock admitted Hibu — pronounced "high-boo" — did not mean anything. "It's a word," he said. "If you go back 15 to 20 years, Google and Yahoo didn't mean anything. It's how you support the brands."
Shares in Yell plunged 19 per cent or 0.61p to 2.55p. Twitter users mocked Yell for the rebrand. "Proof if proof were needed that 'image consultants' are, to a man, utterly bonkers," said one tweet.Yell insisted it was not "spending a fortune" on the rebrand.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments