The app revolution comes of age
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Your support makes all the difference.We’ve seen the ads and by now we know that pretty much any need we have, there’s an app for it. And the growing “appocracy” has something for everyone with a smartphone.
A recent survey by female friendly technology consultancy Lady Geek, conducted by YouGov, shows that apps have an impact beyond the stereotypical young, male tech-savvy audience. The report has foundthat 39 per cent of female smartphone owners over 55 have downloaded at least one app. With its broad appeal and web dominance – not to mention its lack of a price tag, it’s unsurprising to learn that Facebook is the most popular app downloaded by this group. More surprising is the rise of gaming grannies – one in five of those polled stated that their top app was a game, compared to one in 15 men of the same age.According to Lady Geek founder Belinda Parmar “a third of the UK population is over 50 and a revolution is going on within this older group.” Turning outmoded assumptions about age on their heads? There’s an app for that.
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