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Aldi’s new toys look just like Squishmallows – and they cost just £6.99
These toys are the half the price of the TikTok viral range
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The social media app TikTok isn’t just for beauty trends and fashion fads, it’s also home to slightly more niche trends. Take Squishmallows, for example – just one of many products that have taken the app by storm in recent years.
First launched in 2017, the range of brightly coloured, cuddly stuffed animals has enjoyed a recent boom in popularity thanks to users sharing their vast collections on the app and limited-edition releases adding to the frenzy.
The toys have accumulated a loyal following with the likes of Kim Kardashian showing off her daughter North’s collection and Squishmallow “hunters” buying from resellers at a price five times their retail value. Coming in an eclectic array of colours and designs including Disney characters, animals and food, the toys range in size from 5cm to 50cm and you can purchase in packs of up to 24.
Undoubtedly the toys of the moment, if you’re looking to tap into the craze on a budget, Aldi has entered the chat with an affordable alternative. With prices starting from £6.99, they’re half the price of OG Squishmallows. Here’s everything you need to know.
Aldi stackable squishees: £8.99, Aldi.co.uk
Inspired by the bestselling Squishmallows toys, Aldi’s new Specialbuys have the same character-driven detail. This range includes three designs that are stackable so you can build your collection. Each one costs £8.99 and is made with a marshmallow-like texture that’s perfect for little ones. The cute characters include Louie the banana monkey, Sausage the hot dog and Cindy the catfish.
Aldi squishees backpack: £7.99, Aldi.co.uk
Costing £7.99 each, this range of backpacks means kids’ can take their cuddly toys with them wherever they go. Boasting a soft finish and marshmallow-like texture, you can choose from Rory the dragon, Dottie the mermaid cat, Adelie the penguin or Reggie the dog.
Aldi sea life squishees: £6.99, Aldi.co.uk
From Puffin the puffer fish and Wallace the walrus to Finley the shark and Niamh the narwhale, this range of squishees is inspired by sea life. The playful toys are designed for cuddling with a squeezable texture and super soft finish.
Voucher codes
For discounts on kids’ toys, try the discount codes below:
If you’d prefer the original, we’ve rounded up the best Squishmallow toys for 2024