Holly Willoughby’s spring-ready dress, as seen on This Morning, hails from this independent label
The presenter opted for a pink ditsy midi for Wednesday’s show
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Your support makes all the difference.Phillip Schofield and Holly Willoughby are two of the most recognisable faces on TV, both for This Morning and Dancing on Ice. The former sees people tune in for the presenters’ hot takes and gossip from the sofa each day, but there’s also another thing that keeps audiences obsessed: Holly’s outfits.
Whether you keep a keen eye on Holly’s Instagram outfit hashtag #hwstyle, or regularly watch to make style notes, her fashion picks from both high-street and high-end brands continuously deliver effortless elegance.
For Wednesday’s show – where the duo will be chatting to Olly Murs – Holly and her stylist Dannii Whiteman have opted for a playful, ditsty-print mini dress from independent label Ro&Zo.
If you want to recreate the look, here’s how to get your hands on the frock. You’re welcome.
Where is Holly Willoughby’s outfit from and where can I buy it?
Today, Holly Willoughby is wearing a £119 pink floral print midi shirt dress from Ro&Zo.
Ro&Zo pink floral shirt dress: £119, Roandzo.com
Ro&Zo specialises in flattering and feminine frocks that don’t blow the bank. This pretty tonal pink dress is detailed with a blurred floral pattern with a drapey silk-effect finish. Crafted in a shirt style, the button-through design is teamed with a waist tie for a flattering silhouette.
Whether dressed down for the office with trainers during the warmer months or styled up with heels for wedding-guest attire, it’s a versatile staple.
Does Holly Willoughby wear her own clothes on This Morning?
Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe rather than wearing her own clothes.
Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.
Who is Holly Willoughby’s stylist?
Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney.
Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”
How does Holly Willoughby do her hair?
Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£29, Lookfantastic.com).
Holly is also a Garnier Nutrisse ambassador and shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range during lockdown if you want to achieve the same shade.
Where is Holly Willoughby from?
Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in southwest London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.
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Want more outfit inspiration? This Asos dress is a dupe of Realisation Par’s £250 viral maxi