This French designer bag is back in vogue – and it’s more affordable than you’d think
The 30-year-old Longchamp bag has won over Gen Z
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Your support makes all the difference.The Longchamp le pliage tote is one of those rare bags that both Gen Z, millennials and their mum are likely to own. Not only does the classic design cross the generational divide, but it remains one of the most affordable designer bags you can buy.
Now, the 30-year-old le pliage is having somewhat of a renaissance (again). Designed in 1993, it gets its name from the French word for “folding”, owing to the bag’s ability to be reduced in size by three simple folds. Using a Japanese origami-inspired design, the bag is also fully washable thanks to the innovative nylon fabric.
Though popular on its launch, the le pliage didn’t truly take off until the Noughties. Plumped for by Royals and the era’s It-girls, the bag was regularly seen on the arm of Kate Middleton and Alexa Chung.
Despite remaining a bestseller (it continued to be a regular sight in airports, on the commute and the office), the le pliage fell out of favour among the style set. Now, with 60 million-plus views on TikTok and the Gen Z stamp of approval, Longchamp’s le pliage is officially back in vogue.
Helping achieve a preppy, quiet-luxury look without an eye-watering price tag to match (bags cost between £80 and £120), it’s no surprise that the Longchamp bag has won us over once more. If you’re looking for a new work bag or everyday tote, here’s everything you need to know about the Longchamp le pliage.
Longchamp le pliage original tote bag: £120, Longchamp.com
Combining style and functionality, Longchamp’s le pliage bag comes in various sizes for different uses (including a backpack design and handbag). But the large, shoulder strap style remains the most popular.
Generously sized (31 cm x 30 cm x 19 cm), it features a zip and snap closure for keeping valuables safe, as well as two internal flat pockets. The canvas exterior is crafted from polyamide and recycled fibres while the signature trimmings are made using Russian cowhide leather. Plus, it can be folded and unfolded in four simple steps, making it small and practical.
With nine colourways available, there’s a style to suit every taste – from statement green, red and blush pink to more classic shades, including beige, black and navy. Costing £120, it’s one of the most affordable designer bags you can own, whether utilised as a work bag or weekend tote.
Take note from the style set and lean into the bag’s preppy feel with blazers, pleated skirts and loafers.
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