We tried GloWish, the new beauty brand from Huda Kattan – this is what we thought

This complexion-enhancing product promises a radiant glow to brighten, soften, and subtly smooth, and can be worn alone or added to your foundation for a luminous boost to your base. There are 13 shades to choose from, which are described as stretchable, ranging from fair to deep skin tones.

The formula is vegan-friendly and packaged in a container made from post-consumer recycled material. It’s infused with Damascus rose oil, red bell pepper extract, and squalane, which, when combined, work to lock in moisture and clarify your complexion. It’s part of GloWish’s aim to be a hybrid between skincare and make-up so you can have a flawless looking, but not heavy base that will benefit your skin as you wear it.

The formula is housed in a translucent tube with a pump applicator, which is helpful to see when you’re running out. The texture is thicker than we expected, and we found it’s better applied with a brush than with your fingers for an even finish.

The coverage is medium, so it sufficiently covers blemishes and concealed redness, while allowing your skin to shine through beneath it as promised. It did a lovely job of evening out our skin tone and we only added a small amount of concealer to brighten our under-eye bags.

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Throughout the day, our skin looked glowy and bright, but without the cakiness or heavy feeling that can sometimes come with full coverage foundations. It lasted well, though if you’re wearing a face covering, touch-ups on the nose and around the mouth will be needed.

In all honesty, it feels more like a lighter foundation than what we’re used to seeing from Huda Beauty, but it’s not as lightweight as other similar base products we’ve tried.

That said, if you want a glowy base that isn’t full coverage, this is a good choice that lasts well, leaves skin looking fresh and noticeably softer once applied. You also get 5ml more than the OG Huda Beauty #FauxFilter luminous matte liquid foundation (£34, Cultbeauty.co.uk), despite the tube feeling much more compact and travel-friendly.

As soon as we opened the bronzing powder, it was clear Kattan had taken inspiration from many of her famous eyeshadow palettes, as the swirling light, medium, and deep tones in the circular compact look just like a larger version of the Huda Beauty eyeshadows.

When we took our brush to it there was zero fallout, which is immediately impressive, and the marbled pigment swirl in the pan allows you to customise what you apply. For example, during winter when we’re paler, you can use the lighter sections and vice versa for when you have a tan.

It’s very sheer, but buildable, which is worlds away from the full impact, super high coverage we’re used to seeing from Huda Beauty products. As a result, it does take longer to build up colour and add warmth than a cream-based formula would.

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This isn’t a bad thing however, there’s a lot to be said for buildable colour products that contain less pigment as it allows you to gradually apply the perfect amount for your skin tone, and most importantly, easily correct any mistakes with a clean, fluffy brush to blend it out.

There are five shades to choose from and while this isn’t a bronzer for everyone, if you’re keen to warm up your complexion but find contouring or lots of blending intimidating or too time-consuming, this is a fuss-free powder product to have on your radar.