Aside from dance routines and funny videos, TikTok is also propelling seemingly ordinary beauty products to fame.
The social media app has become the home for people sharing cult skincare recommendations, miracle make-up products and hair-styling tutorials.
Read more: This £11 lipstick has gone viral on TikTok for being completely smudge-proof
Currently, the hashtag #beauty has accumulated more than 39.7 billion views, with many of the videos featuring top products to buy, as well as the ones to avoid.
And you don’t have to scroll long before you see the likes of Dr. Jart+, CeraVe and The Ordinary being heralded as brilliant brands, in addition to products like Maybelline’s sensational sky high mascara and Anastasia Beverly Hills’s brow freeze.
Read more: One bottle of this L’Oréal conditioner sells every minute in the US, so we put it to the test
But skincare and make-up aren’t the only items receiving praise – haircare tools are also making waves. Case in point is the flurry of excitement that emerged when TikTok discovered the joy of Revlon’s one step hair dryer and volumiser hot air brush.
The tool is essentially a hairbrush and hairdryer in one that allows you to create effortless loose waves and add instant volume, prompting locks that resemble Rachel Green’s famous Nineties ’do.
What’s more, when you scroll through the hashtag #revlonhairdryerbrush, which has 83.4 million views on TikTok, it becomes immediately obvious that it works on a variety of hair types.
One user filmed herself using the Revlon volumizer to create a soft, bouncy blow-dry look, with the caption reading “I’m fuming I didn’t get it earlier”. So far, the video has amassed 1.1 million likes and more than 8,400 comments.
And if you’re not sold yet, just take a look on Amazon where there are more than 11,000 reviews, with 80 per cent of them awarding it five stars and shoppers claiming it’s “super easy to use” while heralding it as a “gamechanger”. Owing to its popularity it is currently out of stock on the retailer’s website, but fear not because we’ve spotted it in stock elsewhere.
All of this positivity may seem too good to be true, but you can take our word for it: we’ve been lucky enough to get our hands on this hot product. Fancy giving it a try? Read on for our review of the TikTok-famous hot brush that promises to give you an effortless-looking blow-dry at home.
You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
