Anyone who can count Meghan Markle as one of their clients is a winner in our eyes and George Northwood has been tending to the duchesses thick and shiny locks for years – he was even responsible for her wedding evening updo in 2018.
But it’s not just Meghan who has given him her royal seal of approval – beauty editors and celebrities such as Rachel Weisz and Rosie Huntington Whitely have been turning to him for hair advice for years. He also made “the Alex” famous – an effortless, undone bob – which he gave to a then upcoming TV presenter, and now fashion trendsetter, Alexa Chung.
So, when we found out he’d launched a hair care range called Undone we knew we had to get our hands on it, and into our hair, pronto.
Read more: 9 best hair wavers that will give you mermaid locks
The hair care line consists of 20 products, from shampoos, conditioners, sprays and styling tools. The shampoo and conditioners come in four different collections, based on your hair care needs. Northwood’s Undirty shampoo and conditioner range is for those who wash their locks every day, Unparched is for dry hair, his Undamaged products are for those who have colour damaged locks, and lastly Unpolluted helps to strip hair of unwanted build-up and protect against pollution.
He’s also thought about after we step out of the shower too – with a moisturising cream and two sprays – one for volume and another to hold waves in place. The stylist says: “The range is called Undone because this reflects my signature style, but I also wanted to ‘undo’ the maze of hair. Over the years I have tried every hair product on the market.
“I was committed to ensuring that my range is formulated with the very best quality ingredients and I have worked hard to ensure my formulations are efficacious and able to challenge the very best products that are currently on the market”.
With our hair needing some serious TLC in the middle of lockdown we put his Undirty shampoo and conditioner to the test while we were in the shower and we also smothered the moisturising cream on our locks afterwards. But did it give us celebrity worthy hair? Read on to find out.
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Packaging
Any beauty obsessive knows that the packaging is key to make a product stand out – and George Northwood’s is no exception. The two-toned silver and light green cylinder-shaped bottles, with an attractive paint effect, have a friendly and stylish look to them and were an aesthetically pleasing addition to our bathroom.
We love the capitalised lettering on the bottles – which we felt rounded off the appearance and gave them an edgy look. The pops of colour on the bottles, which are also 100 per cent recyclable, really stand out too, with bright colours highlighting the different products.
The only thing we disliked was the dispensers – the black push down pumps were slightly sticky to use – after one pump it took them a while to pop back up, meaning we stood there waiting for more product while dripping wet.