The best tech deals in Amazon Prime Day 2024, from Sony to Samsung

Amazon’s 48 hour festival of deals has finally arrived. Lasting until midnight tonight, Prime Day is your chance to upgrade your tech for less, with waves of discounts continuously washing up on the retailer’s shores.

Amazon has deals on everything from Apple devices to home appliances and more. Our expert team of IndyBest deal hunters are busy curating dedicated guides to the best Prime Day offers on TVs, laptops and headphones.This page will pull together the best of it all, from smartphones, smartwatches and fitness trackers to smart home tech, games consoles and more. We’ve already seen incredible discounts on AirPods and the Meta Quest 3.

Shop now: The best Amazon Prime Day deals

Bezos has finally pulled the Prime Day lever, and below, we’re rounding up the very best tech discounts we’ve spotted in the sale.

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Discounted by an enormous 38 per cent, Google’s flagship Pixel 8 Pro is one of the best smartphones we’ve ever tested. “This year’s Pixel phones go hard on fancy generative AI features, but underpinning all of Google’s software cleverness is an excellent device boasting a significant hardware upgrade over last year’s model,” our writer said in their review. “With a telephoto lens and extra RAM, as well as a Tensor G3 processor, AI-fuelled photo editing features and a glorious 120Hz display, it’s the Android device to beat.”

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Save £200 on Samsung’s flagship smartphone from last year with this stellar Prime Day deal. While not as powerful as the S23 Ultra, it’s still a very capable smartphone. “On the outside, the biggest changes have been made to the design of the camera arrays on the back of the S23,” our writer said in their review. “The smaller phone drops the corner bump in favour of three-ringed lenses, giving the rear of the phone a less cluttered appearance and bringing it in line with the design of the Ultra.”

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Of course Amazon’s own tablet, the Amazon Fire 7, is included in the Prime Day sale, and with a tempting 30 per cent off. Upon trying it, our tester suggested this may be the tablet to rival the iPad in terms of battery life, saying: “It’s still hard to find a cheaper tablet from a decent brand.” They appreciated the lightweight and effortless portability of the Fire 7, too, adding that it’s a great pick for bookworms. “It works especially well for books and audio books,” they said, all of which are automatically downloaded onto your tablet upon setup.

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An excellent runner watch for beginners, or anyone looking to graduate from a Fitbit, the Garmin Forerunner 55 is an affordable entry into the world of fitness wearables. It features a built-in GPS tracker and can store hundreds of hours of music and podcasts, meaning you can leave your phone at home. It’s essentially the entry-level version of the Forerunner 265, which appears in our round-up of the best smartwatches.

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This speaker got a rave five-star review from our tester in our roundup of the best bluetooth speakers, and now it’s almost 50 per cent off thanks to Amazon Prime Day. More commonly known for their cameras, it turns out Polaroid makes some truly stellar speakers too. Our tester said: “In terms of audio, this speaker certainly delivered when we wanted to crank up the volume.” They also delighted in its retro style and declared it the perfect speaker “for house parties, barbecues and solo jam sessions, it’s hard to beat”.

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It might not be the newest iPhone in the range, but the plus-size version of the iPhone 14 is still a powerful smartphone with some big internal upgrades over its predecessor. “This is a fast and attractive smartphone, with Apple’s excellent design and build quality, the now-routine features, such as water resistance and strong screen, and a significantly improved camera,” our writer said in their review of the handset. This is a huge 30 per cent discount off the original price.

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Predictably some of the biggest deals to be had on Prime Day are on some of Amazon’s own best-selling devices, including the Amazon Echo dot 4th generation. Our tester thoroughly approved this model in our review of the best smart speakers, saying “If you’re an Alexa user, or dipping your toe into the world of smart speakers, the Echo dot is a great choice”. Explaining it is “a non-invasive speaker that produces great sound and slots nicely into the Amazon ecosystem”. Plus it’s now a huge 55 per cent off right now.

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Whether you game on Xbox, Playstation or PC, this wireless gaming headset from Astro is currently nearly 50 per cent off on Prime Day. Promising high-quality sound resolution and three-dimensional spatial audio, they are designed to make you feel as immersed in the game as possible. Plus you can control your chat and game audio by using controls built into the headset.

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Looking for a tablet as good as the iPad Pro, but significantly cheaper? Look no further than the Samsung Galaxy Tab S9, which currently has over £300 off and comes with an S Pen stylus. “Designed around productivity and entertainment, the Galaxy Tab S9 is powerful enough to support multi-tasking and windowed apps, can be used with the newly upgraded S Pen stylus, and can be attached to an optional keyboard cover case to effectively turn the tablet into a laptop,” our writer said in their review.

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Sony’s flagship wireless headphones launched in 2022 and still comfortably hold the top spot in our round-up of the best wireless headphones. We can attest to their quality, especially when it comes to noise-cancellation, which is a cut above the competition. Right now you can snap up a pair with a 31 per cent discount.

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This deal at Amazon gets you the Pixel 8 and the Pixel Watch with a £340 discount versus buying both separately. We’ve seen this bundle on sale for less than £600 in the past, but right now this is still the cheapest way to pick up Google’s best smartphone and the original Pixel Watch.

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“This is a brilliant tablet, with a gloriously rich and vibrant screen that has to be seen to be appreciated,” our tester praised, dubbing this model the best Samsung tablet in their tried-and-tested review. Powered by the fastest Snapdragon 8 Gen 2 processor, it can “handily replace your laptop when coupled with a keyboard case or Bluetooth mouse and keyboard”, our reviewer added. With a 15 per cent discount ahead of Amazon Prime Day, there’s a £200 saving to be secured.

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With a huge 35 per cent off this Prime Day, Google’s wireless earbuds are down to £129 at Amazon. Designed to work seamlessly with Pixel devices, they’re a great-sounding pair of noise-cancelling buds with excellent battery life.

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If you’re on the hunt for a great portable speaker with a hefty discount, this deal is worth having on your radar. Sony’s speaker was named the best overall in our tried-and-tested review, owing, in part, to its “fantastically rugged” design and “crisp, clear sound” that lasts for up to 25 hours on one charge. Packed with features our tester loved, it’s now reduced by 46 per cent, ahead of Amazon’s Prime Day sale, saving you a sizeable £120.

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The original slim fitness tracker is reduced by 26 per cent. The Fitbit charge 6 supports whatever workout you favour, linking to treadmills, exercise bikes and rowing machines with smart Bluetooth technology. Not only that, it measures your heart rate, oxygen levels, stress and sleep. It’s clever in other ways too, with built-in Google apps, so you can listen to music, map a route and access your Google wallet to make payments on the go. Comfy and lightweight with a silicone strap and hardwearing face, it’s the perfect investment for those looking to upgrade their fitness game.

Access to Prime Day deals is exclusive to Prime members. Sign up for Amazon’s subscription service and you’ll also get perks like unlimited next-day delivery, same-day delivery, and access to Prime Video and Amazon Music. There are deals and offers throughout the year that only Prime members can take advantage of too, as well as early access to lightning deals.

Amazon Prime costs £8.99 per month, but you can choose to save annually by paying £95 for the full year. New users can take advantage of a free 30-day trial of Amazon Prime, so if you plan on using the trial to dip into those Prime Day deals, now’s a good time to activate your trial.

Want more savings? These are the best deals at Amazon right now