Amazon Prime Day beauty 2023: Best deals on ice face rollers, make-up travel bags and more
From CeraVe to St Tropez or Ghd, there’s plenty of stellar savings to be had
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Your support makes all the difference.Calling all beauty buffs: Amazon Prime Day 2023 is coming to an end. From make-up to skincare and hair tools, the annual sale is packed with savings from some of the biggest names in beauty.
Second only to Black Friday, the online giant’s 48-hour sale is one of the biggest shopping events of the year. As well as saving across tech, home appliances, gaming and more, the likes of Neal’s Yard, Sol De Janeiro, CeraVe, Paula’s Choice and Garnier are all up for grabs at reduced prices.
Follow live: The best and latest Amazon Prime Day deals
Running until midnight today (12 July), you’ve got less than 24 hours to shop the deals. As always, IndyBest’s team of seasoned shoppers will be handpicking the very best offers both in our dedicated guides and on our liveblog.
So, whether you’re looking to stock up on your favourite St Tropez fake tan, discover a new lipstick or pick up a reduced pair of Ghd hair straighteners, find the very best in Amazon Prime Day beauty deals below.
Best Amazon Prime Day 2023 beauty deals
Revlon one-step hair dryer and volumiser: Was £62.99, now £29.99, Amazon.co.uk
The TikTok-famous alternative to Dyson’s coveted airwrap, Revlon’s one-step dryer and volumiser helps create salon-quality hairstyles at home. Earning a spot in our round-up of the best hot brushes, our tester said: “It’s a brilliant budget buy, despite being quite noisy, and is very easy to get to grips with.” Working to detangle, dry and volumise hair simultaneously, the tool uses ionic technology to create less frizz and more shine. Right now, you can save nearly 50 per cent.
Jimmy Choo flash eau de parfum: Was £46, now £25.99, Amazon.co.uk
Luxury perfumes are one of the best beauty buys in any sale as they can ordinarily be quite costly. For those who like a floral fragrance, Jimmy Choo’s flash could be a great one to try. Strawberry, pink pepper and tangerine make up the top notes; tuberose, jasmine and white lily the heart, and woody whiffs come in at the base. There’s a reason why it’s been a firm favourite for many for nearly a decade, and a 44 per cent saving is sure to go down a treat.
Olaplex no.7 bonding oil: Was £28, now £19.77, Amazon.co.uk
Reduced by 29 per cent, OLAPEX’s multi-tasking oil works to increase shine, softness and colour vibrancy, while minimising flyaways and frizz. It targets the invisible bonds in hair strands, aiming to repair colour-damaged and heat-compromised hair, so that texture appears smoother. It has more than 30,000 five-star reviews on Amazon, so, if you’re tempted to try it for yourself, now’s the time, while it’s on offer.
Maybelline extension mascara: Was £11.99, now £7.99, Amazon.co.uk
Now with a sizeable saving of 30 per cent, Maybelline’s extension mascara was an IndyBest pick featured in our best mascaras edit. Our tester found it was the best for creating fullness, and thought those with a preference for larger and fluffy brushes would love this design. They also noticed the “long, twisted bristles” which make it “easy and speedy to create volume” that you could build on, while the fibres in the formula “add to the illusion of a fuller flutter.”
Drowsy silk sleep mask: Was £69, now £53.82, Amazon.co.uk
Named best silk eye mask in our guide, this model from Drowsy is for those looking for a little luxury. “Made from pure mulberry silk, they’re sumptuously soft, while the thick padding protects your peepers from all light and is hypoallergenic and breathable,” shared our tester. "We couldn’t fault this mask on the feel of the fabric, and it also worked to protect our hair from any band breakage, too, a huge plus for any beauty buffs.” With 22 per cent off, it can be yours for just over £50.
Rimmel London Oh My Gloss! lip gloss: Was £6.99, now £4.40, Amazon.co.uk
This vibrant sparkly lip-gloss has been formulated to deliver a high gloss finish that lasts for up to six hours. Enriched with argan oil and vitamin E, it aims to moisturise and condition lips, resulting in a smoother finish. You can choose from 17 colours, all with added shimmer, but only the shade “my eternity” has this 37 per cent discount right now.
Joligrace travel make-up bag: Was £16.99, now £11.99, Amazon.co.uk
This bag is designed to help you take care of your make-up when you travel. Brushes can be stored in the lid to protect them from any loose powder or dust inside the bag. Meanwhile, the main compartment has seven different-sized gaps so you can separate your lipsticks from your mascaras and your blusher from your eyeshadow palette’s. So if your current make-up bag is looking a little worse for wear, you may want to take advantage of this 29 per cent saving at Amazon right now.
Paula’s Choice 1% clinical retinol treatment: Was £60, now £48, Amazon.co.uk
Any beauty buff will be chuffed to see Paula’s Choice in the Prime Day sale, and this retinol treatment is one of our favourite finds. Included in our guide to the best Paula’s Choice products, our tester shared that although retinol products seem to be popping up everywhere right now, “this one’s pretty potent and incredibly easy to use”. They added that the “one per cent retinol reduces fine lines and wrinkles, while peptides soothe the skin and liquorice root extract helps to even out skin tone.” So if you’re looking for a great saving on skincare, this 20 per cent reduction is well worth picking up.
Shark style iQ iconic hair dryer: Was £179.99, now £149.99, Amazon.co.uk
You can save 25 per cent on the newest iteration of the Shark style iQ hair dryer right now. Promising fast drying with minimal heat damage, create bouncy blow-dries, perfectly defined curls or straight styles with the salon-quality tool. Rapid air power and iQ technology generate high-velocity heated and ionised air, making it a healthier alternative to other hair dryers. Complete with a styling brush for a sleek look; a two-in-one concentrator for controlled and precise drying, and a diffuser for lifting and defining curls, it will help streamline your haircare regime.
Sibba 3-pack spa headbands: Was £5.49, now £3.99, Amazon.co.uk
Made from soft, breathable terry cloth, these headbands will stop moisture getting near your hair. Whether you’re cleansing your face or enjoying a face mask, these washable and reusable headbands should make your blow dry last longer while you get on with your skincare routine. With adjustable velcro fastening, they fit all head sizes and can be adjusted for extra comfort.
Olay regenerist retinol23 night face cream moisturiser: Was £38, now £14.48, Amazon.co.uk
This 60 per cent saving on Olay’s night face cream is well worth shouting about. Designed to achieve visibly smoother and glowing skin, the unique formulation of retinol and vitamin B3 hydrates skin for up to 24 hours. Penetrating up to 10 layers deep into the skin’s surface, the brand recommends nightly use for waking up with more radiant skin.
Maange two-piece ice roller set for face and eyes: Was £14.99, now £11.99, Amazon.co.uk
Reduced by 20 per cent, this set contains a large roller for the face and a small roller for the eye area to target bags and dark circles. Pop both in the freezer for 10 -15 minutes and then roll over your face starting in the middle and working outwards. The cooling sensation boosts circulation and shrinks pores. Using it around the eye area can have a de-puffing effect and also reduce darkness, which could be helpful if you’ve been burning the candle at both ends this summer.
Heatless Curlers hair curling set: Was £9.99, now £7.19, Amazon.co.uk
This flannel wrapped tube can be used to create bouncy curls without the need for tongs or straighteners and right now it’s 28 per cent off at Amazon. If you’re unfamiliar with the trend, we explain how to achieve the look in our round up of the best heatless curlers. So while we haven’t tested this model exactly it’s sure to give you maximum definition and volume without the damage.
Philips lumea IPL hair removal 9000 series: Was £489.99, now £379.99, Amazon.co.uk
If you’re tired of shaving every day consider investing in this at-home IPL machine that currently has 22 per cent off. Taking the top spot in our round-up of the best laser hair removal devices, the lumea 9000 series comes with a range of detachable heads designed for the face and body so you can focus on different areas, as needed. Our tester praised the device for working both corded and cordless, adding that it’s ideal for harder-to-reach areas. “It only took a few sessions before we saw lighter and sparser hairs growing back,” they said.
Elemis sensitive gentle facial cleansing wash: Was £28, now £18.99, Amazon.co.uk
Containing natural ingredients, including thyme, lady’s mantle and chamomile, this is a gentle cleansing wash that is designed to be soft on sensitive skin. Once mixed with water, the gel transforms into a foam that has anti-bacterial properties. Satisfied shoppers say it removes dirt without leaving their skin stripped of moisture.
CeraVe resurfacing retinol serum with ceramides and niacinamide: Was £21, now £13.30, Amazon.co.uk
Securing a spot in our round-up of the best skincare products under £20, CeraVe’s resurfacing serum is the perfect introduction to retinol for beginners. “It has been formulated to reduce all possible side effects – redness, peeling and itching – that retinol can cause, while still fading dark spots, post-acne blemishes and the appearance of large pores,” our tester said. Reduced by 26 per cent, there’s no better time to dip your toe into the world of retinoids.
Ghd platinum plus: Was £189, now £168.99, Amazon.co.uk
These straighteners landed a spot in our previous review of the best hair stylers. Using “ultra-zone” technology it can alter its temperature depending on your hair thickness, which means you’ll be treating your barnet to a more bespoke styling experience. Loving both the speedy heat-up time and the styler’s versatility, our tester found it lent itself well to both wavy and curly looks, and added: “When straightening, we found we only needed one stroke to get a great finish, which comes in very handy if you’re running late. The floating plates also glided effortlessly, with zero snagging, and our hair, which has a tendency to appear dull, looked super shiny and felt healthy to touch.”
The Inkey List 10% niacinamide serum: Was £9.99, now £6.63, Amazon.co.uk
One of our favourite niacinamide serums for balancing out skin, The Inkey List’s formula is discounted by 34 per cent. “With a ten per cent concentration of niacinamide, this serum packs a real punch at a fraction of the cost of its competitors,” our tester said. Making a rapid difference in sebum production and the congestion of pores, the potent solution does its best work on already problematic or oily areas.
This Works deep sleep pillow spray: Was £21, now £13.30, Amazon.co.uk
This Works’s deep sleep pillow spray has built a loyal following, thanks to its calming formula. Now, you can save more than 25 per cent on the sleep aid for Prime Day. Earning a spot in our round-up of the best sleep sprays, the award-winning formula uses a blend of lavender, camomile and vetiver oil to encourage calm and settling emotions – perfect for lulling busy minds to sleep. Our testers said they “not only fell asleep quicker than usual, but came to rely on it as part of our sleep routine and awoke more refreshed in the morning too.”
Color Wow dream coat surpernatural spray: Was £27, now £18.65, Amazon.co.uk
Suffer from frizzy hair? This spray works like a protective cloak, coating the hair in a humidity-resistant sheen. Impressed shoppers say it completely transforms the look and feel of hair’s texture, making it smoother and shinier. Use immediately after washing and it should last for up to three days or until you next shampoo your hair.
Maybelline New York lash sensational sky high mascara: Was £11.99, now £7.80, Amazon.co.uk
Maybelline’s TikTok-viral lash sensational mascara is always hugely popular during Prime Day. Our favourite Maybelline mascara formula, the product promises full volume and limitless length. Our tester loved the soft and flexible long brush head, which catches every single lash, even the annoying teeny tiny ones. Our tester said their "short, straight lashes have truly never looked so elongated and fanned-out. You can believe the hype”.
Elizabeth Arden eight hour lip protectant lip balm, SPF 15: Was £20, now £11.40, Amazon.co.uk
Face and body SPF is non-negotiable but it’s easy to forget that your lips need protection too. Elizabeth Arden’s SPF 15 lip balm is a multi-tasking solution. The nourishing formula moisturises your lips while preventing chapping and cracking. Providing either a smooth sheen or a good base for lipstick, the formula is clear and non-tinted. You can save 25 per cent thanks to Amazon’s sale.
St Tropez self-tan bronzing water mousse: Was £40.15, now £16.55, Amazon.co.uk
Top up your summer tan and grab 59 per cent off with this St Tropez steal. Vegan friendly, it has a four- to eight-hour developing time and there’s no need to rinse off the water mousse during days on the go. Even better, the bargain mousse is tropically scented, for a glowing bronze look without the stale-biscuit smell.
CeraVe hydrating cream-to-foam cleanser: Was £14, now £8.86, Amazon.co.uk
Skincare superfans will be glad to know Amazon has slashed the price of CeraVe’s hydrating cleanser to less than £10. The staple of any skincare regime, this hydrating cream-to-foam cleanser features amino acids, hyaluronic acid and three essential ceramides to help heal normal-to-dry skin barriers and remove make-up residue. This cleanser is the new and improved version of the hero hydrating cleanser that took the top spot in our review of the best Cerave products, so don’t miss out on the 29 per cent discount.
Nivea Sun Protect SPF30: Was £18.39, now £5.09, Amazon.co.uk
Jet setting to sunnier shores or simply embracing park picnics this summer? Nivea’s moisturising sun cream that protects against UVA and UVB rays, sunburn, and premature skin ageing is just £5.09 in the Prime Day sale. The water-resistant formula with vitamin E currently has a huge 72 per cent discount just in time for the school holidays, meaning there should be no excuse for burnt walks of shame back from the beach this summer.
BaByliss air style 1000: Was £79.99, now £38.99, Amazon.co.uk
At just shy of £40, this multi-purpose hair tool is a steal exclusively available to Prime members (not to mention that its a stellar alternative to Dyson’s coveted airwrap). Whether you’re shaping, defining, drying or volumising your hair, the BaByliss air style boasts a 100W dryer and a selection of attachments to suit your look. From a 50mm volumising thermal brush and a conical curling attachment to a drying nozzle and smooth blow-dry paddle brush, the ionic technology helps to tame frizz and ensure a sleek finish. With 48 per cent knocked off its price, now’s the time to level up your hair game.
Ren clean skincare ready steady glow daily AHA tonic: Was £28, now £14, Amazon.co.uk
This cult classic beauty buy is currently half price, so you’d better be quick to bag this £14 saving. The vegan-friendly formula contains alpha hydroxy acids (AHAs) to provide liquid exfoliation of the skin. As a result, it should help offer radiance and smoothness to dull skin.
An IndyBest tried and tested buy, we included it in our best exfoliating toners round-up and our reviewer said with use “pores appear temporarily clearer and smaller, as well as the surface of the skin being softer to the touch.”
Garnier ambre solaire over makeup super UV protection mist: Was £12, now £7.59, Amazon.co.uk
Need an SPF solution for adding on top of your foundation? This Garnier Ambre Solaire UV protection mist is an invisible layer of SPF50 specifically formulated for spritzing over make-up. It’s infused with hydrating skincare ingredient hyaluronic acid, which is in there to help improve the appearance of fine lines too. It currently comes with a 37 per cent discount which equates to a decent saving of £4.41.
Do you need Amazon Prime to buy Prime Day deals?
Yes, you do. Only Amazon Prime members can access the Amazon Prime Day discounts, so it’s worth signing up in advance of the sale to take advantage of the early deals and offers during the event itself.
An Amazon Prime membership costs £8.99 a month, and unlocks free deliveries, access to Prime Video and other bonuses not available to regular shoppers. Signing up is easy, just pop over to the Amazon Prime sign-up page and enter your details.
You can also sign up for a 30-day free trial ahead of Amazon Prime Day, then cancel your membership if Prime isn’t right for you.
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Looking for more deals? Find all our dedicated Prime Day guides here, from tech to home appliances