Lidl to introduce electronic shelf labels to reduce paper and ink consumption
The move will see old paper price labels replaced by the end of 2024 after trials in more than 35 stores.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Lidl will introduce electronic shelf labels across all its stores to cut down on paper and ink consumption, the supermarket has announced.
The move will see old paper price labels replaced by the end of 2024 after trials in more than 35 stores, including in Epsom and Tooting.
The supermarket said the new labels will save an estimated more than 206 tonnes of carbon annually.
The new technology also saves time for store workers who currently have to manually check and update the paper price tags.
We’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers
During the trial, Lidl said it found that more than two-thirds of shoppers surveyed said they did not notice the change.
Isaac Ekpenyong, director of sales organisation at Lidl GB, said: “As a discounter, sustainability and efficiency run deep in our DNA.
“Making changes to how we operate, no matter how big or small, allow us to enhance the overall experience for those shopping with us.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.
“But our transition to electronic shelf labels is more than that; it is another step we are taking to reduce our impact on the environment by curbing paper and ink consumption.”
The supermarket has more than 960 stores in England, Scotland and Wales.