Retailers on track for record Black Friday as shoppers hit high streets
Shoppers are expected to spend almost £9 billion across the day, according to analysts.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.UK retailers are poised for a record Black Friday as early data showed shoppers are spending more than they did before the pandemic.
Figures from Barclaycard – showing credit card spending from midnight to 1pm – has revealed that sales volumes have increased by 4.2% compared with Black Friday in 2019.
This also represented a 23.3% increase on volumes against 2020, Barclaycard said.
Rob Cameron, chief executive officer of Barclaycard Payments, said: “It’s clear that there is still appetite for the savings that are to be had, and consumers are making the most of shops being open to pick up a festive bargain.
“Retailers will also be pleased to see their sales volumes have recovered to pre-pandemic levels, and have surpassed those seen in 2019.
“So far the data looks extremely promising and we should be set for one of the most successful Black Friday shopping sprees on record.”
Shoppers are expected to spend almost £9 billion across the day, according to analysts.
Retail experts had predicted that spending will rise beyond pre-pandemic levels as shoppers seek to spend more on loved ones following disrupted Christmas celebrations last year.
Black Friday comes amid increased pressure on the retail sector amid supply chain disruption, soaring shipping costs and labour pressures.
Analysts at PwC forecast that around £8.7 billion will be spent, up from £7.8 billion in 2019.
This would also be almost twice the total spent last year, when the shopping day was entirely online due to lockdown restrictions across the UK.
Analysts have therefore predicted that shoppers will be keen to spend extra in a bid to make up for last year and have bumper Christmas celebrations with their families.
However, there have also been indications there could be fewer deals on display this year, with some big brands choosing not to participate.
Around 85% of independent retailers said they will not take part in the shopping event, according to figures from earlier this week.
The British Independent Retailers Association (Bira) said its latest survey of members showed the majority will not be slashing their prices.
Retailers said they are keen to support their profit margins, as they recover from the heavy toll of the pandemic and enforced closures, as well as current inflationary pressures.
PwC experts also predict that men will spend significantly more on Black Friday – splashing out £338 each compared with an average of £210 for women.