Consumer confidence ‘rebounds to pre-pandemic levels’

The latest quarterly consumer tracker by Deloitte reported the highest consumer confidence since the end of 2019.

Henry Saker-Clark
Sunday 18 July 2021 19:01 EDT
Consumer spending
Consumer spending (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

UK consumer confidence returned to pre-pandemic levels in the past three months as Government support helped bolster personal finances, according to new figures.

The latest quarterly consumer tracker by Deloitte improved to a reading of -9% in the three-month period to the end of June, its highest reading since the final quarter of 2019.

Deloitte’s analysis is based on responses from more than 3,000 UK consumers between June 18 and 21 2021, as the UK’s final lockdown phase was postponed.

The latest figures highlight recovering confidence amid optimism that spending will rebound further when restrictions are eased further on Monday.

With an overwhelming majority of respondents reporting increased savings, the stage is set for a consumer-driven rebound in activity

Debapratim De, senior economist at Deloitte

For consumers, confidence in job security has risen by four percentage points compared to the previous quarter, the report said.

Debapratim De, senior economist at Deloitte, said: “The furlough scheme has been very effective in cushioning the economic blow to many individuals from the pandemic.

“With an overwhelming majority of respondents reporting increased savings, the stage is set for a consumer-driven rebound in activity.

“We expect the six months between April and September to deliver greater growth than seen over the four years before the pandemic.”

The report also highlighted a broad increase in leisure spending during the period, as pubs and restaurants were able to welcome customers inside again.

Simon Oaten, partner for hospitality and leisure at Deloitte, said: “The leisure and hospitality industry has had a torrid time, but there are encouraging signs that the stronger level of optimism amongst consumers could translate into increased leisure spending activity in the UK.

“The lifting of restrictions, improving weather and the continuation of the summer of sport, could see an acceleration of leisure sector spending during the next few months.

“The challenge for business leaders, however, will be how to juggle scarce staffing resource in order to meet this increased demand.

“Beyond this, the question remains as to whether the boost in confidence and spending will be enough to sustain the leisure sector when Government support is removed later in the year.”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in