Apprentice winner sells multi-million pound company he built with Lord Sugar

Lord Sugar said that 2014 winner Mark Wright had grown big oak trees from just a few acorns.

August Graham
Thursday 10 November 2022 19:01 EST
Climb Online has grown to employ 130 people since being founded under a decade ago (PA)
Climb Online has grown to employ 130 people since being founded under a decade ago (PA) (PA Archive)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

An Apprentice winner who scooped the top prize and investment from Lord Alan Sugar has sold his business after seven years.

It is the first time one of the companies formed after the show has been successfully disposed of.

Lord Sugar said 2014 winner Mark Wright, who came to the UK from Australia with little to his name, grew big oak trees from just a few acorns.

The two partners have sold digital marketing agency Climb Online to larger peer xDNA for what is believed to be in the region of £10 million.

In the years since it was formed, Climb Online has grown to employ 130 staff and work with brands including TikTok, Emirates airways and Groupon.

Lord Sugar said Mr Wright built the successful company after winning the £250,000 partnership on the BBC show.

“A young boy comes from Australia, skint, totally skint,” he told the PA news agency.

“He sees an advert on BBC to enter into The Apprentice programme.

“He then goes on and wins it. And he wins a partnership with me of £250,000. And from acorns, big oak trees have grown.

“And this young lad who came with no money is now going back to Australia with millions.”

Mr Wright said the fame from being on the show helped open doors as he was establishing the firm.

“Before I went on the show, if I rang up a carpet shop in South London they wouldn’t give me the time of day,” he said.

“As soon as I won that programme I could get a meeting in the boardroom at Emirates.

“That brand was incredibly powerful.”

But he said a focus on keeping the language at the business simple was key to its success.

He added: “What really made my company stick out … was the fact that we were results driven and we kept the language simple.

“Instead of talking about the click-through rate and cost-per-click and digital marketing speech, business owners wanted a clear example of, ‘How much have I got to spend and how much are you going to get me back?’”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in