China pays tribute to ‘Old Dry Keith’ who shared his bland British sandwiches with the nation

‘Old Dry Keith’ went viral for his seemingly mundane British lunches which were met with shock on Chinese social media

Athena Stavrou
Tuesday 24 September 2024 06:13 EDT
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‘Old Dry Keith’: British man makes 'bland sandwiches' in Chinese social media video

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A British man who became an unlikely social media sensation by sharing videos of “dry and bland” British lunches in China has died.

Known and adored as “Old Dry Keith” on the Chinese version of TikTok, middle-aged Keith Brown went viral for assembling his ordinary ham and tomato sandwiches and scrambled eggs on toast.

The seemingly mundane classic British meals were met with horror and curiosity from the millions of viewers they attracted and even began an online movement which saw Chinese nationals trying their own “dry lunch”.

One commenter asked “Is this real?” after watching Keith smear some butter onto brown bread however, following the initial wave of confusion, Keith became known as a paternal “uncle” figure among fans.

British national Keith Brown went viral for assembling his ordinary ham and tomato sandwiches and scrambled eggs on toast.
British national Keith Brown went viral for assembling his ordinary ham and tomato sandwiches and scrambled eggs on toast. (Chinese-British Family (Uncle Keith from the UK and Aunt from Northeast China)/TikTok)

His account, ran by his Chinese wife “Jane” Zhang Jian, reached over one million followers on the Douyin platform.

An article written on the Chinese social media platform 36Kr said: “After watching a short video, viewers have changed from questioning the dry old man, understanding the dry old man, to becoming a dry old man. The old man is us, and the dry lunch is our dry life.”

His account, ran by his wife “Jane” Zhang Jian, has since reached over one million followers on the Douyin platform.
His account, ran by his wife “Jane” Zhang Jian, has since reached over one million followers on the Douyin platform. (Chinese-British Family (Uncle Keith from the UK and Aunt from Northeast China)/TikTok)

At the height of the trend, Chinese supermarkets even began providing “dry shopping areas” in which shoppers could purchase all the essentials for a Keith-style meal including bread and baguettes.

However, earlier this month, Keith’s wife announced his death with a black and white portrait of him on their Douyin account. It followed his diagnosis with bone cancer in the summer.

At the height of the trend, Chinese supermarkets even began providing “dry shopping areas” in which shoppers could purchase all the essentials for a Keith-style meal including bread and baguettes.
At the height of the trend, Chinese supermarkets even began providing “dry shopping areas” in which shoppers could purchase all the essentials for a Keith-style meal including bread and baguettes. (Chinese-British Family (Uncle Keith from the UK and Aunt from Northeast China)/TikTok)

In response to the news, his followers paid tribute with one writing: “I remember seeing uncle’s videos in early March or April and I watched them every day.”

Another wrote: “I have liked you for a long time. Goodbye, uncle.”

Jane, who is from northeast China, began making the videos after the couple, who met in Malaysia, moved to Britain following Keith’s retirement.

“I was quite surprised by how popular Keith became in China,” she told The Times. “It’s not that I didn’t expect people to like him, but I wasn’t prepared for how it would turn out.”

The couple share a teenage son. Jane told The Times that they would remain in the UK until her son finishes school and then later decide whether to move to China.

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