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From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
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Your support makes all the difference.WHAT GOES through couch-potatoes' minds when an episode of something is announced by cable companies as "all-new" - a phrase not in the OED - but proves to be a rerun? Even if it were a fresh instalment, it should be described as brand-new or fire-new, for an all-new episode suggests that others - weirdly - must be partly new and somehow incorporate stock footage which would give every narrative an unlikely, Groundhog Day-twist.
But, no, the prevalence of this claim in America has led to complaints - and to one cable company's chief making the bizarre explanation that all-new means an episode not previously shown by that company - as if anybody were enthralled by a particular transmitter. Let us resist a phrase which could creep here.
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