The Great British Bake Off trailer: First clip of Channel 4's version features talking cupcakes and no Noel Fielding
Opinion is split over the animation
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.“It’s got a new tone to it,” Channel 4’s chief creative officer Jay Hunt said of the upcoming series of The Great British Bake Off.
Well, that’s certainly evident in the first trailer, which features dozens of baked goods singing Paul McCartney and the Frog Chorus's 'We All Stand Together’.
The twee look from the BBC run remains in tact, with some impressive animation to boot, but many viewers are already complaining about the “creepy” clip. Opinion, at least on Twitter, is split.
This is not the first time Bake Off trailers have gone down the musical route, Mary Berry having once sung 'The Hills Are Alive' to promote the show.
Whether fans are giving the trailer a fair chance remains datable; many are still annoyed Berry, along with Mel and Sue, have left the show.
Noel Fielding and Sandi Toksvig will present the upcoming series, with Paul Hollywood remaining to judge alongside newcomer Prue Leith.
Recently, Hollywood addressed rumours the new line-up lacked chemistry, saying: “I had tears rolling down my face because of how funny Noel and Sandi are, so I wasn’t really that sad in the end.”
A return date has yet to be revealed, but GBBO is expected to return this Autumn.
Follow Independent Culture on Facebook for all the latest on Film, TV, Music, and more.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments