Channel 4 to scrap 4oD in favour of new online hub All 4
The new service will still allow viewers to catch-up on demand
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Your support makes all the difference.Channel 4 is to scrap its online service 4oD in favour of a new overhauled hub that will bring together all of the channel’s digital content.
The new service, All 4, will still allow viewers to watch shows on demand from Channel 4, E4 More 4 and Film4.
All 4 will also house online-only content created around present shows and featurettes about forthcoming shows.
The new service is expected to go live at the end of March 2015.
Channel 4’s new ‘Short’s initiative, featuring web-only videos made around youth-targeted shows such as Made in Chelsea, will also be made available across all three sections 'On Demand', 'Now' and 'On Soon', as well as having its own dedicated hub.
The broadcaster first launched its catch-up service 4oD in 2006, and since claims to have signed up fifty per cent of all 16 to 34-year-olds in the UK to channel4.com.
Channel 4 announced its online revenues have tripled in the last five years and continue to show strong growth.
David Abraham, chief executive of Channel 4, said: “Having been a pioneer of VoD services in the UK, we think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds, blending the strengths of both into a single brand."
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