Budweiser release perfectly timed pro-immigration Super Bowl advert
'It’s a story we believe will resonate with today’s entrepreneurial generation'
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Your support makes all the difference.While America may be ‘A Nation of Immigrants,’ a phrase made famous by former-President John F. Kennedy, current-President Donald Trump has declared persons from seven predominantly-Muslim countries will not be permitted entry into the United States.
Unsurprisingly, citizens of the world have been outraged by the so-called Muslim Ban, including The Boss, Bruce Springsteen, who called the executive order “fundamentally un-American”.
In incredibly timely fashion, Budweiser has unveiled their Super Bowl advert, telling the extraordinary tale of co-founder Adolphus Busch’s travels to America.
Titled “Born the Hard Way,” the incredible looking 60-send clip focusses on the German man’s journey in 1957, with people telling him “You’re not wanted here, go back home!” after landing on American soil.
After settling in St. Louis, Busch meets Budweiser co-founder Eberhard Anheuser, and together they form Anheuser-Busch who produce Budweiser.
“This commercial shows the start of Budweiser’s journey,” Anheuser-Busch’s vice president, Ricardo Marques, said in a statement. “And while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams.”
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