Your support helps us to tell the story
In my reporting on women's reproductive rights, I've witnessed the critical role that independent journalism plays in protecting freedoms and informing the public.
Your support allows us to keep these vital issues in the spotlight. Without your help, we wouldn't be able to fight for truth and justice.
Every contribution ensures that we can continue to report on the stories that impact lives
Kelly Rissman
US News Reporter
Advertising is a world in which the normal is beautified, cracks are airbrushed over and real-life is portrayed with rose tinted glasses. And all with the intention of getting the consumers to buy into such ideals.
It is all the more uncomfortable therefore when advertisers seek to shock rather than tantalise, although the effect can be incredible as we have seen today, following the controversy sparked by a French anti-smoking group's poster campaign (right).
We've picked nine other controversial advertising campaigns to test how the shock factor compares.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments