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Washington Bureau Chief

Despite scoring a rating of only 0.52m for its first live Premier League match, Nottingham Forest vs Liverpool, Sky Sports performed impressively in the crucial areas of audience reach and share of total viewing. Its total share of 3.3 per cent and reach of 42.85 per cent for the week ending 16 August has in the past only been exceeded by one-off events such as the Cricket World Cup and the Liverpool vs Portsmouth FA Cup semi-final penalty shoot-out in April. Dish sales in July were 58,000.

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