Radiohead's Thom Yorke is done with weird release strategies
'Just put it out, man. No more fuss. Just out it out'
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Your support makes all the difference.It’s been well over a decade since Radiohead released an album the ‘ordinary’ way (i.e. announcing a release date, putting out some singles, going on tour, then releasing the album on CD/Vinyl/streaming services on that date).
Notably, in 2007, the band released In Rainbows, selling the album through a ‘pay-what-you-want’ system, allowing some fans to purchase the album for £0.
Thom Yorke continued the trend with the release of his solo album, Tomorrow’s Modern Boxes, releasing the album through torrenting website BitTorrent.
Unsurprisingly, Yorke is tired of convoluted release strategies and wants to go back to basics.
“Enough of that now. I’ve entirely had enough of that,” he told Benji B while appearing on BBC Radio 1. “Just put it out, man. No more fuss. Just put it out. I’m getting too old for that bit. It takes away from things a bit, sometimes frustrating.
“The energy of trying to figure out how to do it differently and circumvent the monsters and you’re, whatever.”
He went on to say the release of Tomorrow’s Modern Boxes didn’t go as planned but concluded that’s “what happens with experiments.” Listen to the interview below.
Meanwhile, Radiohead’s latest album - A Moon Shaped Pool - has been nominated for the 2016 Mercury Prize, along with The Dreaming Room by Laura Mvula and Konnichiwa by Skepta. You can read the whole shortlist here.
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