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Culture Music News Kendrick Lamar on why his social media is mostly ‘completely off’ The 35-year-old rapper is currently on his Morale & the Big Steppers tour
Kendrick Lamar performs at Glastonbury Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
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Your support makes all the difference. Close Read more Kendrick Lamar has revealed why he’s not active on social media.
The 35-year-old rapper, currently on his Morale & the Big Steppers tour, has a reason why his social media is mostly “completely off”.
“My social media, most of the time, is completely off,” Lamar told New York Times. “Because I know, like ... I can easily smell my own s***.
“I know... Like, I’m not one of those dudes that be like, Oh, yeah, I know how good I am, but I also know the reason why I’m so good is because God’s blessed me with the talent to execute on the talent, and the moment that you start getting lost in your ego, that’s when you start going down.”
Earlier this year, Lamar closed Glastonbury Festival with a powerful headline set that saw him chant “Godspeed for women’s rights” before dramatically exiting the Pyramid Stage.
The words “You Saviour I Am Not” blazed on the screens behind him as he performed with fake blood pouring down his face and white shirt.
In May, the “DAMN” rapper released his new chart-topping album Mr Morale and the Big Steppers.
The Independent’s Ben Bryant gave the performance a five-star review , writing: “Mr Morale & The Big Steppers is a sheaf of songs delving into conflict and reconciliation.
“It is anchored in Lamar’s own life, right down to a cover that features the first confirmation of the birth of his second child, Enoch. He has earned this moment of reflection.”
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