Media: Launch Of The Week the essex magazine
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Publisher: Acorn Magazines, also responsible for the Norfolk, Suffolk and Cambridgeshire magazines.
Price: pounds 1.70.
Editor: Pippa Bastin.
Raison D'Etre: "It pertains to what living in this county is really about," says Ms Bastin. "Essex is sharper than, say, Norfolk. It does have this awful Eighties hangover. But `Essex girls' actually exist everywhere. I think it's a brilliant place."
Star Feature: Interview with Essex and England cricket captain Nasser Hussain.
Print run: 10,000.
Frequency: monthly.
Target Audience: Age 35 to 55 years and interested in fashion, food and interiors.
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