Media: A less Active life for GQ
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.HUNKY YOUNG men in tight Lycra will find their choice of preferred reading on the newsstands thinner as from next month. GQ Active, the sporty title introduced 18 months ago by Conde Nast, is ceasing monthly publication.
The magazine is to become a quarterly free supplement to GQ, a tacit admission by Conde Nast that, with sales of 65,000, GQ Active was failing to muscle in on the sales of the market leader, Men's Health.
It is the first reversal for some time in the ebullient men's magazine sector, and a sign that young men may be more interested in learning about ways to expand their beer bellies than in methods of burning them off. "In an increasingly crowded and competitive men's magazine market GQ Active will benefit from this change in strategy," a Conde Nast spokeswoman said yesterday.
She denied that the title had failed in its ambitions to rival Men's Health, which has monthly sales of 245,660, saying that the move was prompted by suggestions from the magazine's advertisers. GQ Active has amassed an impressive array of advertisers in its short life and they will undoubtedly benefit from the higher circulation of the main magazine.
The November issue will be the last one sold separately, and the first issue of the supplement is expected to be published at the beginning of next year, with a new editor, Simon Tiffin, taking over from the incumbent Simon Mills.
The decision makes clear financial sense for Conde Nast, which will keep its advertisers while cutting the cost of a separate monthly glossy publication, and increasing the appeal of GQ.
GQ has seen its circulation rally since appointing James Brown, the man behind Loaded's success, as editor in summer last year, though the increase has come at the expense of a plunge downmarket.
Darius Sanai
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments